I work closely with my clients to create product experiences that are interactive and experiential, designs that interpret my clients’ dreams into reality. My process incorporates the client’s dreams and my design imagination and experience to design and create products that give users joy. My goal is to pair functionality with intuition and enjoyment, with focus placed on user engagement and interaction.
Every aspect of UI/UX design is about responding to client and customer needs. Before I put pen to paper, I sit with the client to discuss needs and goals that can then be translated into sketches, and ultimately a fully functional design. With thorough discussions, analysis of needs, and research, we are able to create unique, expressive designs incorporating emotion and pleasure.
Once I know what the client expects from me, I take all of the information I've been given and break it down into elements, small amounts of useful information that can be arranged in a way that helps the user get where they’re going.
Throughout the design process, I hold group thinking sessions that include the client. In these meetings, we go through every element to examine its relevance and functionality. We will discuss where you are today, where you see yourselves heading, and what we can develop for you that will bring you there.
We know that design is more than visual, it’s emotional. We utilize emotion and visual assets, including icons, colors, and graphics, to develop features, context, and a brand language that speaks beyond the text on a page.