The RC car experience has not changed much in the last 30 years. Tilt offers an exciting and innovative approach to the RC.
The car is designed for kids around the age of ten who love speed and control. The special remote control that hosts the mobile enables you to feel closer to the actual experience and the world of cars. The remote can be tilted to the side and can be pushed forward and backwards- as these actions are carried out the car responds simultaneously. The remote hosts all different types of mobile phones. The visual language is both rough and dynamic, with a strong color that communicates power and strength. The information and typography design are inspired by the tilting movements and angels. The minimalist use of colors gives indication when the car is in the right direction and moving at the right speed for its chosen route. In order to get to the right angle at the right speed the text needs to be green. Kids can choose different types of challenges and can compete against their friends, locally or globally. The car is designed in a simple way that elevates the technology of the wheels.
Car design by: Yarin Frank Ehrlich