Island Cigar Factory manufactures cigars of the highest quality, using the world’s best tobacco and complying with the strictest industry standards. To optimize the purchase experience, I remapped the product types and reprioritized the products according to market research and testing results. Most importantly, I created a system for recommending related products, and how to incorporate that into the purchasing process.
A sophisticated product merits a sophisticated design. I was inspired by classic, clean advertising, but wanted to incorporate a modern twist. The palette relies on one color to strengthen the visual branding and create a graphic language that is inherently memorable. By utilizing classic fonts in different sizes, strategic use of color, and a simple layout, the design that was created is versatile, dynamic, and ideal for eCommerce.